https://danmartin.design/articles daily 0.75 2020-12-01 https://danmartin.design/articles/deeperthandigital monthly 0.5 2020-12-01 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1602529114435-VH68IFVP0JBNC66M4BYA/austin-distel-WO23uj_8EUU-unsplash.jpg Articles - Deeper than Digital https://danmartin.design/articles/category/Brand monthly 0.5 https://danmartin.design/articles/category/Digital monthly 0.5 https://danmartin.design/articles/category/UX+Design monthly 0.5 https://danmartin.design/home daily 1.0 2026-04-08 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/e991b547-546c-4c5b-8205-a49acca72990/omar-al-ghosson-OmJ7Nz2krgA-unsplash2%402x.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/a512c6a6-82ac-4f27-8c59-9508bd1d5a6d/Screenshot+2024-10-29+at+9.50.07+PM.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/ed301bd7-ec8f-43ee-a7e2-11dc661f11c2/Group+8330.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/b498d65d-105f-427d-9c56-098a9c833328/Screenshot+2024-10-29+at+9.50.07+PM.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/05e1e63e-c956-41c5-81e1-d07067262a7c/matteo-fusco-1giBTF3G4EE-unsplash+%281%292%402x.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/68ff80ba-a723-4f34-aea1-086fe82cb239/Group+8316.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/b498d65d-105f-427d-9c56-098a9c833328/Screenshot+2024-10-29+at+9.50.07+PM.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/733c03a4-0ed2-4777-a978-aec11cb1b0d4/jakub-zerdzicki--CiY8Zce7qI-unsplash+copy%402x.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/12adf35c-c73c-45c9-a04f-50144ee3bb6c/Group+8331.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/b498d65d-105f-427d-9c56-098a9c833328/Screenshot+2024-10-29+at+9.50.07+PM.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/73ff6cc5-61dc-4a99-b756-ad71675edd59/amith-nair-mpOWfEAke1o-unsplash2.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/9f0459cf-70db-4229-a833-0489aa6bc672/Group+8332.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/b498d65d-105f-427d-9c56-098a9c833328/Screenshot+2024-10-29+at+9.50.07+PM.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1693584541884-45KN7EOAEKJR4THZB1Q9/rutger-heijmerikx-4p5JKuCfPrg-unsplash_4+%281%29.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/b187fc08-acdc-47f0-a24b-68c6691e4e61/Group+8333.png https://danmartin.design/contact daily 0.75 2026-03-05 https://danmartin.design/profile daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/06947534-6493-4b37-b80c-b7b809ebfbec/Group+8325.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1595417563882-PE13WR90VTYU4ILS0HCH/Asset+21%402x.png Profile https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1595417579689-LSMFZ8AVVTL38DIIDRIH/Asset+24%402x.png Profile https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1595417546228-E1682FKSSGYIPG2PH6ML/Asset+22%402x.png Profile https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1595417596434-K184YF1GKO7QNITRQOGQ/Asset+23%402x.png Profile https://danmartin.design/recent-work daily 0.75 2026-04-08 https://danmartin.design/recent-work/site-redesign monthly 0.5 2022-12-17 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1599732946086-H5WOXV6NKT378H6SUNS6/focus%2Bareas%25402x.jpg Recent work - eCommerce Site Redesign - Key focus areas for the site · How might we create an experience that is both easily shoppable and brand-building? · What pain points are customers experiencing in current state? · How might we simplify and restructure site-wide information architecture and navigation to enable quicker wayfinding? · How might we make the homepage (and beyond) a personalized experience? · What are first-time visitor needs, both online and in-store? · How are customers interacting with their smart phones in-store? https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1599732946086-H5WOXV6NKT378H6SUNS6/focus%2Bareas%25402x.jpg Recent work - eCommerce Site Redesign - Key focus areas for User Account · How might we create a user account experience that is engaging and promotes brand loyalty? · What pain points are customers experiencing in current state? · How might free and premium user account experiences be distinguished from one another? · What’s the customer journey—how might we promote more sign-ups? How might we promote upgrades to premium membership? · How might we level-up personalization in both free and premium account experiences—humanizing the digital? · How might we maintain shoppability? https://danmartin.design/recent-work/home-lending-dashboard monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/a302d0a4-ba13-4b34-a9e3-438e2680d38f/Group+7311.png Recent work - Home Lending Dashboard - Key focus areas · Reducing friction of the verification process · Integration of SMS to quickly and conveniently allow user to upload documents where necessary · Optimal transition from funnel experience to servicing-like experience · Keeping navigation simple · Easy-to-use financial calculators integrated into the experience https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1599732946086-H5WOXV6NKT378H6SUNS6/focus%2Bareas%25402x.jpg Recent work - Home Lending Dashboard - Research: home equity calculator tools Goal: Assess usability of both versions of the proposed home equity calculators: Assess understandability of the content on calculator pages Assess discoverability and usefulness of the content on the calculator pages. Identify areas of opportunity to improve the calculators. Participants: n= 14 (7 mobile users, 7 desktop users) who saw both versions of the calculators. Method: Qualitative, semi-structured: Qualitative structured interview for 10 minutes to understand behaviors on financial websites with calculators and expectations when using financial calculators. 20 minute semi-structured usability study with a clickable prototype to evaluate usability of both versions of the calculators (Home Equity Calculator/Rate & Monthly Payment calculator) https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/f8add58e-ee6c-49dc-8646-82a04675f284/Recording+2023-02-13+at+19.46.18.gif https://danmartin.design/recent-work/onboarding-funnel monthly 0.5 2023-01-02 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/f870001b-f553-4d44-a32b-b7a9eeb2e122/Group+6973.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/6324d1a8-67f5-4b82-8013-a64853da32f3/Recording+2023-01-07+at+10.33.25.gif https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/7c449c5c-c921-4a81-87f3-67fd2969f655/Recording+2023-01-07+at+11.17.58.gif https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/2e2f8bf7-30d7-4943-8df0-ba6b978b7eca/Recording+2023-01-07+at+11.44.43.gif https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/1599732946086-H5WOXV6NKT378H6SUNS6/focus%2Bareas%25402x.jpg Recent work - Fintech Onboarding Funnel - Opportunity areas Identifying and eliminating funnel friction, end-to-end Setting expectations at the start of the application and at important checkpoints throughout the funnel Personalizing the selected offer and making accessible at all times Humanizing the digital experience with access to a Prosper Home Lending agent for real, live support and providing relevant frequently asked questions and answers Rethinking the verification experience post-application submit to allow for quicker mobile uploading and flexible device-switching Designing and implementing the new funnel with an approach to allow other product teams and development teams to scale and customize Accommodating both first-time applicants vs. returning customers with whom Prosper has/had a relationship with https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/17246c35-97cd-4f2d-aa21-a66eb1c171bb/Recording+2023-01-07+at+11.51.17.gif https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/7a12f38a-e52f-4db7-aa86-c2d55eef4af4/3_ResidenceHistory_1440.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/abdc38a1-2290-4346-b4df-b626141ace3a/Group+7293.png https://danmartin.design/recent-work/prosper-brand monthly 0.5 2026-04-08 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/c69d8cd1-2e53-4511-90d2-001fb7f911d9/Group+7731.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/cc5d3625-dcb8-4e96-97f7-ea8153d0ee83/Group+7736.png https://danmartin.design/recent-work/prosper-app monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/abec825a-ebd1-4593-bd6a-bc731db11c03/Screenshot+2024-11-15+at+9.51.29%E2%80%AFAM2.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/95cafe54-0953-4db3-85ef-ac06f4762e62/Group+7658.png https://danmartin.design/recent-work/pnc-cfi monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/a324fec4-d799-4c66-855a-fae35c9c21ea/Screen+Shot+2021-02-22+at+3.10.01+PM+1.png https://danmartin.design/recent-work/prosper-app-p1 monthly 0.5 2024-12-16 https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/95cafe54-0953-4db3-85ef-ac06f4762e62/Group+7658.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/e5c31c12-097a-4ccd-9acd-8b75aad95a3d/Screenshot+2024-11-29+at+1.01.31%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/b4394dbf-a8b1-4db3-afa8-3def62443712/ScreenRecording2024-11-29at2.08.03PM-ezgif.com-video-to-gif-converter.gif https://images.squarespace-cdn.com/content/v1/5ee3b006bba5070e824f63cb/a85c518c-56da-44e1-b27f-183081fe0b0a/ScreenRecording2024-12-16at12.41.57PM-ezgif.com-video-to-gif-converter+%282%29.gif